SHAYAN TV is a unique project with no analogues in Russia!

SHAYAN TV is the first children’s television channel in the Tatar language broadcasting 24/7. It’s television made by children for children. Here they express themselves creatively, show their views on modern life, show the relationship between themselves, their parents, and the world around them.

The channel was launched on November 12, 2018 with the support of the Rais (Head) of the Republic of Tatarstan, Rustam Minnikhanov.

The mission of the SHAYAN TV channel is to popularize the native language, national culture, and increase children's interest in learning the Tatar language through entertaining and educational content.

Content

The SHAYAN TV channel presents more than 20 original, informative, educational and developmental programs, game shows and quizzes of its own production. The most popular documentaries, series, and animated films for children are translated into Tatar. The channel is represented on all popular social networks and produces special content for online resources.

On a regular basis, SHAYAN TV holds television contests and festivals of children's creativity, which are broadcast on the channel. There are the International Children's Song Contest "Childhood song", the television music festival "Seylen" and the International Television Art Contest "TATAR WORD".

Our achievements

• Winner of the Annual National Children's Award "Main Characters - 2019" in the nomination "Discovery of the Year"
• Winner in the categories “Most useful and popular internet project in the field of culture and tourism” and “Most useful and popular Tatar mobile application” at the X World Competition of Internet Projects “Gems of knowledge – 2019”
• Winner in the category “Best series of works dedicated to the life and activities of the Tatar people in the mass media” at the IX All-Russian Competition “Tatar spirit and writing” (“Kaleb”)
• Finalist of the Russian National Television Award “TEFI KIDS - 2020” in the category “Best Director of a Children’s TV Program” (Gulnaz Gazizzyanova, “Let’s Learn Together”)
• The program “Gift”, which airs on SHAYAN TV, became the winner of the national television award “TEFI Region – 2009”
• Finalist of the Russian National Television Award “TEFI KIDS - 2021” in the category “Channel/TV Program Design”
• 1st place in the XIII All-Russian Journalism Contest “Multifaceted Russia - 2021” in the category “Children’s and Youth Educational Projects in the Media”
• Winner of the XXV Republican Journalism and Mass Media Award “Crystal Pen – 2022” in the category “Best Blogger” (project “TikTokers Factory of SHAYAN TV)
• 3rd place at the XXVII Republican Festival of Children’s, Youth and Young Adult Press “Golden Pen”
• Finalist of the Russian National Television Award “TEFI KIDS -2022” in the category “Best Presenter” (Leila Taisheva, “Evening tales”)
• Grand Prix at the XIII World Competition of Internet projects "Gems of knowledge - 2022"
• Winner of the Musa Jalil Republican Award - 2023
• Finalist of the Russian National Television Award "TEFI-KIDS 2023" in the nomination "Best TV channel for children".
• Grand Prix at the XIV World Competition of Internet projects "Gems of knowledge" - 2023 (website of the SHAYAN TV)
• Winner of the Russian Television National Award "TEFI KIDS – 2024" in the category "Best Presenter" (Islam Khabibullin, "SHAYAN Match")
• Special prize of the "Vkluchaysya" Festival in the category "Best Presenter" (Islam Khabibullin, "SHAYAN Match")
• Winner of the "Vkluchaysya" Festival in the category “Best Media Project” (Internet project “Crash Test”)
• Finalist of the Russian National Television Award "TEFI KIDS – 2025" in the category “Best Director of a Children’s TV Program” (Zukhra Gabdrakhmanova, “Seylen. Battle of the Seasons”).